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Artha Business Impact

Business changing the world for the better



A leadership and business development system based on mission and values

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This is for you if you are...

Product Creator

Expert, coach, startup founder

You want to turn your calling into a sustainable business — without betraying yourself or your values

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Business Owner

Business owner, executive

You have achieved results, but your business is consuming your life — rather than filling it with meaning

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The World Is in Crisis. We Are Part of It.

External Crisis

  • Wars and politics
  • Disease and ecology
  • Poverty and inequality
  • Lobbying and exploitation
  • Illicit business and corruption

Internal Crisis

  • Meaning and purpose are lost
  • Burnout and anxiety are the norm
  • Problems instead of happiness
  • External success brings no joy
  • The business is there, but inside there's emptiness

There Is a Way Out

Breaking the vicious cycle is possible. It's called Artha Impact Business.

Service at the Center

Not me, but others — that is the fulcrum

Money as a Result of Value

Profit flows where genuine benefit is created

Mission = Business

Not separate from the work — but the very essence of it

Energy and Meaning

Work that nourishes rather than depletes


Selfishness Breeds Scarcity

When everyone pulls for themselves, there is never enough to go around. This is the root of all conflict — in business, in society, in the world.

Service Breeds Abundance

When everyone creates value for others, the whole system fills up. Conflict disappears. Prosperity arrives.

This is echoed by every major spiritual tradition in the world — from Christianity to Islam, from Buddhism to Judaism. Going forward, we will use Vedic terminology, which most precisely defines the underlying issues.

Three States of Business

Ignorance

  • Motivation: fear, survival, greed
  • Culture: chaos, manipulation, toxicity
  • Attitude toward client: source of money
  • Result: short-term profit, long-term destruction
  • Leader: reactive, self-absorbed

Passion

  • Motivation: ambition, competition, status
  • Culture: race, pressure, burnout
  • Attitude toward client: growth metric
  • Result: scale without meaning, success without happiness
  • Leader: energetic but exhausted

Goodness

  • Motivation: mission, values, service
  • Culture: trust, meaning, growth
  • Attitude toward client: a person you serve
  • Result: sustainable growth, energy, impact
  • Leader: conscious, inspiring, whole

What level of motivation is your business at?

Mission and Moral Character — the Foundation of Impact Business

Impact Business is not built on tools or capital. It is built on why the leader does this at all — and who they are on the inside.

🎯 Mission — the Purpose and Meaning of Business

Mission sets the direction for everything: strategy, team, product, and decisions. It's not a tagline on a website — it's the answer to the question "what is this for?"

A business without a mission optimizes processes but loses meaning. With a mission — every step becomes part of a greater journey.

🌱 Qualities — the Foundation of the Mission

Mission is not born from strategy. It is born from what the leader lives by.

Without an inner foundation, the mission will not withstand the pressure of the market, a crisis, or one's own ego. It either never comes to life — or dies at the first serious test.

🏅 Results — Through the Development of Qualities

You can know everything about strategy and hire the best consultants. But without patience, honesty, and inner discipline, you can't run a marathon — no matter how many maps you have.

Qualities cannot be delegated. The leader must walk the path themselves.

Knowledge gives direction. Qualities provide the fuel.

The Artha Model — A Unified System for Developing the LEADER and BUSINESS

Artha (Sanskrit: अर्थ) — prosperity through higher meaning

Artha Helps Reveal Your MISSION

Who are you — and why are you here?

Artha helps develop QUALITIES

What is your strength?

Artha helps build a BUSINESS

How does a mission become a business?

Artha Business Impact Results

For the Individual

Money

As energy for fulfilling the mission, not an end in itself

Wisdom

Clarity in decision-making under conditions of uncertainty

Reputation

Trust built over years that becomes the greatest asset

Influence

The ability to inspire rather than control

Health

Energy as a foundation for a long and fulfilling life

Freedom

Inner and outer. The freedom to choose how and why you live.

For the Company

Sustainable Growth

Without team burnout or loss of purpose

Culture of Trust

Attracting the best people and retaining them

Ambassador Clients

Who sell better than any advertising

Systemization

A business that runs without constant hands-on management

Purpose-Driven Product

A solution that transforms the client's life

Legacy

A company that continues to live and influence beyond its founder

Where Did This System Come From?

Not from a boardroom. From decades of practice across four continents

History of the Artha Model

Artha Forum: World

It all began with the idea that business can be an instrument of service to society.

Radhanath Swami

Spiritual teacher and bestselling author of "The Journey Home." Founder of the Artha Forum concept — a business model used by successful entrepreneurs around the world. Has conducted dozens of Artha Forums at places such as Harvard, New York, London, Dubai, and Singapore.

Gauranga Das

Conscious leadership consultant with 30 years of experience, Director of Govardhan Eco Village, advisor to the UN Faith for Earth program, faculty at IIM Nagpur, expert in sustainable development and social innovation, mentor to corporate and government leaders.

Radha Giridhari

Managing Partner at Capital Square Partners (Singapore) — the largest technology fund in Asia. Founder of Basil Partners, which has invested in 16+ IT companies with returns of 2x–6x. Co-founder and CEO of Apar Infotech. Philanthropist, inspirer, and speaker of the Artha movement.

2012–2014

Singapore, GEV Wada Mumbai, Silicon Valley, HSBC HQ London, New Jersey, Bangalore

2015

Dubai, GEV Wada Mumbai, Bangalore, Singapore, USA

2016–2019

BSE Mumbai, Silicon Valley, Bangalore, Singapore, Indian High Commission New York, USISPF

2020

Global online events for an international audience

Artha Business: Russian-Speaking Community

Three people brought the concept to the Russian-speaking world and built a complete system for conscious entrepreneurs on its foundation.

Sagara Swami

Spiritual mentor to business leaders in 20+ countries across 4 continents. Mentor of Artha Business. Brought the Artha Forum concept to the Russian-speaking world, inspiring entrepreneurs to build businesses through impact principles.

Sergey Avakov

Psychologist-coach with 25 years of experience, spiritual mentor and consultant, organizer of major forums and festivals, father of many children, teacher of Vedic psychology and philosophy, mentor of the Artha Business project.

Mikhail Simakov

20+ years of management in international companies: Tetra Pak, Atlas Copco, Lindab, Grundfos. Global Director AMEA: 100+ countries, 5 offices, $100M+. Author of Impact programs and co-founder of the Artha Business community.

5

Years of Deep Research

At the intersection of Vedic philosophy, leadership psychology, and real business practice

2

Books

Systematizing the principles of the Artha Model — from philosophical foundations to practical tools

1

Film

Stories of entrepreneurs who chose to build their business on the principles of service

100+

Community

Members who have tested the model's principles in real companies within the community

120

Steps in the Model

A step-by-step transformation map — from the first awareness to a fully built Impact Business

2

Courses

A 16-week foundational course and a 40-week leadership and business development program

Artha App — the navigation system for impact business

AI Consultant Artha

Advises on personal and business development based on the model. Knows your context. Reveals your mission.

Business School

Video lessons in the 16-week course on the model and the 40-week development program.

Artha Model Tracker

See where you're growing and where you're stuck — across all 40 points. Helps complete steps, write plans and results.

Artha Social Network

A directory of like-minded people, businesses, products, and services. Find a partner, client, or mentor.

Content Feed

Relevant content on impact business and conscious leadership.

Group Work

Support and alignment with people on the same path. In-person meetings and closed events.

For those who want to move in the rhythm of a community

Annual Program

Weekly Meetings

A live space for practice and working through real situations — not a webinar

52 Meetings a Year

52 check-ins with yourself, your mission, and your business

With a Facilitator and Group

Conscious entrepreneurs walking the same path

Small Practice Groups

5–8 People

Working together on concrete challenges

Honest Dialogue

A space to talk about real difficulties

Real-Life Experience

Not advice from the internet — experience from people walking the same path

Transformation alone is possible. In a community of like-minded people — it happens many times faster. When you are surrounded by people building a business through mission, you stop being the exception. You become part of the norm.

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Choose Your Path: Artha App Plans

*Access to group sessions is granted after completing the 16-week course and an interview. All paths begin with a free diagnostic and development map.

Artha Business is not a company. It's a movement.

A union of conscious entrepreneurs for universal prosperity

Non-commercial project

Participation is a contribution to the development of the movement, not a purchase of a service

Minimal cost

Just enough to develop technology and scale knowledge

We don't profit from your transformation

We build it together with you

It only takes a small percentage of entrepreneurs building businesses through mission and service to transform the economic culture of an entire society.

🎁 10 Free Gifts When You Join

Our mission is to support conscious entrepreneurs, and we deeply value that you are on this path — so we want to start our relationship with a few gifts.

🤖 Personal AI Diagnostics

1. Artha AI Consultant — Your Personal Guide
A smart chatbot that collects information about you and your business, automatically fills in your profile, and becomes your permanent assistant in growth.

Result: A personalized experience from the very first minute

2. Business Diagnostics Based on the Artha Model
Identifies your current stage: Idea → Foundation → Building → Scaling. Analysis across 5 key points for each stage. A step-by-step plan of 3 actions for your next move.

Result: A clear business development map with concrete steps

3. Leader Diagnostics Based on the Artha Model
Assessment of 4 levels: Body (energy) → Feelings (desires) → Mind (skills) → Values (meaning). Identification of growth points and strengths. Personal development recommendations.

Result: Self-understanding as a leader and a vector for personal growth

🗺️ Interactive Development Tools

4. Two Interactive Artha Maps (Pre-filled)
A leader development map and a business development map — 60 steps each (4 stages × 5 points × 3 steps). Automatically filled based on diagnostics.

Result: A ready personal development track for months ahead

5. Personal AI Tracker for Each Model
A smart assistant for moving through the map, adapted to your unique traits and pace. Reminders, motivation, and feedback at every step.

Result: Continuous support on your transformation journey

6. 100 Gift Lakshmi Tokens 💰
Internal currency for working with the AI Consultant and Tracker. Enough for a full diagnostics and first steps. Evaluate the value of the tools with no investment.

Result: A free start with no risks

🧭 Self-Knowledge Tools

7. Artha Personality Map (Test + Interactive Map)
A 90-question test to determine your psychological type. 5 scales: Visionary, Leadership, Entrepreneurship, Mastery, Service. More than 20 individual strengths. Comparison of self-concept (how you see yourself) and socio-concept (how others see you).

Result: Deep understanding of your unique profile

🌐 Community Opportunities

8. Access to the Artha Community Catalog
Find like-minded people, partners, and investors. A catalog of products and services from conscious entrepreneurs. Vacancies and growth opportunities. Direct contacts with no intermediaries.

Result: Networking with those who share your values

9. Personal Profile and Promotion
Create a business profile or personal brand. List products and services in the catalog. Promote through useful content in the app feed. Organic audience growth.

Result: A free platform for business development

10. Participation in Open and Closed Groups
Access to topic-based chats by interest. Exchange of experience with practicing entrepreneurs. Closed groups for in-depth work. Community support 24/7.

Result: An environment that inspires and supports

*click the triangle for details

💎 Total Gift Value: 50,000 RUB

You receive this for free when you download the app — no card required

Business through values — not idealism. It's strategy.

Six companies that transformed industries and the world

🌍 Yvon Chouinard — Patagonia · ~$1.5B / year
  • 1% of revenue donated to environmental organizations since 1985. Total: $140M+ in donations
  • 2022: transferred 100% of the company to a trust and NGO to fight the climate crisis
  • Worn Wear program — repair instead of replace, reducing consumption
  • Funded more than 1,000 environmental organizations worldwide

"Earth is our only shareholder"

👟 Blake Mycoskie — TOMS · ~$400M / year
  • 100M+ pairs of shoes given to children in 70 countries
  • One for One model expanded to eyewear (vision restoration), water, and childbirth
  • 2021: 1/3 of profits directed to mental health funds
  • Inspired a whole generation of social entrepreneurs — the model was copied by 500+ companies

"Business is the most powerful tool for change that we have"

🏦 Muhammad Yunus — Grameen Bank · $2.7B loan portfolio
  • 10 million borrowers, 97% — women in the poorest regions of Bangladesh
  • Loan repayment rate: 98% — higher than traditional banks
  • Nobel Peace Prize 2006
  • Microcredit model adopted in 100+ countries, lifting millions out of poverty

"Poverty is not a characteristic of a person. It is a system that can be changed"

🧴 Anita Roddick — The Body Shop · $1.2B / year
  • First mainstream brand against animal testing in cosmetics — since 1976
  • Community Fair Trade program: ethical sourcing from 25,000 farmers in developing countries
  • Campaigns against human trafficking, for indigenous rights — before it became the norm
  • Changed the standards of the entire cosmetics industry

"Business can and should change the world for the better"

☀️ Gunter Pauli — ZERI / Blue Economy · 200+ projects in 50 countries
  • Created the Blue Economy concept — zero-waste business modeled on nature
  • Projects created 3M+ jobs in developing countries
  • Coffee grounds → mushrooms → animal feed → biogas: zero waste in production
  • The book "The Blue Economy" translated into 40 languages

"Nature produces no waste. Neither should business"

🌾 Paul Polman — Unilever · $60B / year
  • Sustainable Living Plan: cut the company's environmental footprint in half while growing the business
  • 500 million people reached through health and sanitation improvement programs
  • Abolished quarterly reporting — placed long-term impact above short-term profit
  • Proved: ESG strategy delivers above-market returns over a 10-year horizon

"A company that serves only its shareholders has no future"

*click the triangle for details

Frequently Asked Questions

How do I know this is for me?

If you feel that business should be something more than just making money. If you're looking for meaning in what you do. If you want your success to be a contribution to the world — start with the free app and experience it for yourself.

Can a mission make money?

Not only can it — it must. A mission without financial sustainability cannot scale. The Artha Model was created precisely so that meaning and money reinforce each other, rather than compete.

Is this about spirituality or business?

About business — through a deep understanding of people. Personal growth here is not an end in itself, but a tool. The Artha Model provides concrete instruments for managing strategy, teams, and decisions.

I'm already building a successful business. Why do I need this?

That's exactly why. The Artha Model is not for those who are struggling. It's for those who are succeeding, but feel there's a way to build differently — deeper, more sustainably, with greater purpose.

Do you guarantee results?

We guarantee the system — holistic, refined, accounting for both values and business mechanics simultaneously. How far you go with this map is determined by you.

Does this conflict with my faith or beliefs?

No. Service, honesty, care for others — these principles exist in every tradition: Christianity, Islam, Buddhism, Judaism. The model's roots are in Vedic philosophy, but this is not a religion. It is a universal language of values that strengthens what you already believe in.

*click the triangle for details

Discover Your Mission + Embody Your Values + Create Impact = Happiness and Prosperity

The world will change through people who decided to build business differently. Through leaders who chose service over survival. You are one of them — otherwise you wouldn't have read this far.