Business as a Spiritual Practice
Mission
Goodness
Yoga
This is for you, if...
You are an entrepreneur engaged in spiritual practice
… and you are currently in one of two roles:
🌱Product Creator
Expert or Startup Founder — You want to turn your calling and talents into a successful business project.
🏛️Business Owner
Founder or executive — You want wealth and business growth, while also striving toward God and self-development.
Your Situation
Four Levels of Business
The Path from Ignorance to Transcendence
🌑 Level 1: Ignorance
Characteristics:
- Deception, manipulation, exploitation
- Destruction of nature and people
- Short-term gain at any cost
- Chaos, absence of norms and systems
Result: Degradation of the individual and the business. Destruction instead of creation.
🔥 Level 2: Passion
Characteristics:
- Race for profit, growth, power and influence
- Stress, burnout, tension
- Competition as all-out war
- Success through struggle by any means
Result: Money is there — happiness is not. Achievement without fulfillment.
🌟 Level 3: Goodness — Impact Business
Characteristics:
- Service to the world and people
- Moral values
- Self-development and conscious leadership
- Positive impact
Result: Meaning + Prosperity. The work brings joy and benefit.
✨ Level 4: Transcendence — Business Yoga
Characteristics:
- Serving the Supreme through business
- Business as a spiritual practice
- Ability to distinguish the absolute from the relative
- Serving souls, not only bodies
Result: the highest good — connection with the Supreme, prosperity and happiness.
Every business exists at one of four levels of consciousness. Artha Business Yoga is the path to the highest dimension. Artha Business Yoga helps build a transcendent business.
From Karmic Limitations to Boundless Potential
Vedic wisdom teaches that everything in life, including success in business, is conditioned by karma — the consequences of past actions. However, there is a path that allows you to transcend these limitations and attain true freedom.
Karmic Business (within the 3 gunas)
Owner's position: "I am the owner. This is my business. This is my money."
- Limited by individual karma
- Growth ceiling is predetermined
- Struggle for resources and burnout
- Fear of loss and dependence on external factors
Transcendent Business (beyond the gunas)
Servant's position: "The Supreme is the true owner, the source of all talents and resources."
- Liberation from the power of karmic limitations
- Boundless potential for growth and prosperity
- Flow of resources for fulfilling the mission
- Energy, inspiration, and true happiness
The key distinction: Your perception of who the true owner is. From false ego to recognition of the Supreme source — from limitation to boundless freedom.
What is Business Yoga
Definition:
Formula:
Mission
(Dharma)
Goodness
(Sattva)
Connection with the Supreme
(Yoga)
Result:
Mission brings money
The work grants freedom of time
Business brings happiness
Work fills you with energy
Business is service to the Supreme
The work brings you closer to God
Artha Model — a Business Yoga Tool
A System for Transforming Self and Business
The Artha Model is a practical system that connects personal spiritual development with building a successful business through principles described in ancient yoga treatises.
Artha (अर्थ) — "Prosperity through Higher Meaning"
Artha Model Presentation — 8 May 2025
Results of Business Yoga:
Prosperity — 6 Types of Wealth
Money
as energy for fulfilling the mission.
Knowledge
as wisdom for making the right decisions.
Power
as the ability to positively influence the world.
Reputation
as a reflection of your integrity.
Health
as a foundation for long-lasting service.
Freedom
as the result of a harmonious life.
Lineage
The History of Artha Business Yoga
Radhanath Swami
Spiritual teacher and bestselling author of "The Journey Home". Founder of the Artha Forum concept — a business model used by successful entrepreneurs around the world. Has held dozens of Artha Forums in places such as Harvard, New York, London, Dubai, and Singapore.
Sagara Swami
Spiritual mentor to business leaders in 20+ countries across 4 continents. Mentor of the Artha Business project. Brought the Artha Forum concept to the Russian-speaking world, inspiring entrepreneurs to build business through the principles of Bhakti Yoga and connection with the Supreme.
Sergey Avakov
Psychologist-coach with 25 years of experience, spiritual mentor and consultant, organizer of major forums and festivals, father of many children, teacher of Vedic psychology and philosophy, mentor and co-founder of the Artha Business project.
How to Start Practicing
Artha App — Your Digital Assistant
The entire Artha Business Yoga system is now in your smartphone.
Interactive Diagnostics
Assessment across 40 points of the Artha Model — discover your current level in personality and business
Personality Map
Analysis of 25 character qualities with 360° feedback from the people around you
AI Artha Consultant
Personalized recommendations based on your profile, map, and numerology — 24/7
Progress Tracking
History of development and transformation — see where there is growth and where there is stagnation
Community
A directory of virtuous entrepreneurs, goods, and services from like-minded individuals
Knowledge Base
Courses, articles, and tools for Business Yoga practice
Educational Program
A Complete Development System — Not Just a Community
We provide a structured transformation program with measurable results.
16-Week Course
Foundations of the Artha Model
What you study:
- 20 points of personality (4 levels × 5 spheres)
- 20 points of business (4 stages × 5 aspects)
- Manifesting your mission through 4 dimensions
- Diagnostic and planning tools
Result: A complete map of yourself and your business. Understanding where you are now and where to move next.
40-Week Program
Deep Transformation
What you get:
- Weekly group sessions with mentors
- Working through each of the 40 points of the model
- Support from a community of practitioners
- Real-time progress tracking
Result: Systemic transformation of personality and business. Stepping into a new level of consciousness and results.
Vedic Club
For Veda Practitioners
What happens:
- Study of Vedic business philosophy
- Applying yoga principles in business
- Spiritual practices for entrepreneurs
- Sessions led by Sagara Swami and Sergey Avakov
Result: Deep understanding of the spiritual foundations of Business Yoga. Integration of practice and purpose.
Choose Your Path: Artha App Plans
*Access to group sessions is available after completing the 16-week course and an interview. All paths begin with a free diagnostic and development map.
About the Community
Secular Space + Vedic Club
Artha Business is a professional business community built on spiritual and ethical principles.
👥 Main Community
A secular professional space
What we discuss:
- Business and personal development
- Applying the Artha Model
- Solving specific challenges
- Mutual support and knowledge sharing
What we do NOT discuss:
- Religious topics
- Denominational questions
- Spiritual practices (the Vedic Club is for that)
Principle: We are united by shared values (service, truthfulness, purity), but everyone is free in their own spiritual tradition.
🕉️ Vedic Club
For those practicing the Vedic tradition
What we discuss:
- Philosophy of the Bhagavad-gita and Srimad Bhagavatam
- The practice of service (bhakti) in business
- Applying the principles of yoga
- Spiritual aspects of leadership
Format:
- Monthly online meetings
- Led by Sagar Swami and Sergey Avakov
- A closed chat for discussions
- Optional participation (not mandatory)
Who it's for:
- Those practicing the Vedic tradition
- Community members at the Base and Pro levels
- Those who want to explore the philosophy of Business Yoga more deeply
Universality of Knowledge
For All Traditions
Artha Business Yoga is grounded in Vedic wisdom and ancient yoga scriptures — the Bhagavad-gita and Srimad Bhagavatam.
Important to understand:
✅ This is not a religious approach
It is a system of spiritual and ethical principles applicable in business
✅ These principles are universal
They are present in all authoritative spiritual traditions of the world
✅ No need to change your tradition
Simply apply timeless principles in your work
Principles of Business Yoga:
Author and Founder
Mikhail Simakov
International Top Management
- 20+ years of leadership: Tetra Pak, Atlas Copco, Lindab, Grundfos
- Global Director AMEA: 108 countries, 5 offices, $100M+
- Building marketing, sales channels, and dealer networks
- Building management systems for international teams of 100+
Spiritual and Ethical Foundation
- Author of the Artha Business model and 2 books
- Founder of a community of conscious entrepreneurs
- Spiritual practitioner in the bhakti-yoga tradition for 10+ years
- Expert in Vedic scriptures and holder of the Bhaktivedanta degree
Artha Business is not a company. It's a movement.
A union of conscious entrepreneurs for universal prosperity
The project is non-commercial
Participation is a contribution to the development of the movement, not a purchase of a service
The cost is minimal
Just enough to develop the technology and scale the knowledge
We don't profit from your transformation
We build it together with you
It only takes a small percentage of entrepreneurs building businesses through mission and service to transform the economic culture of an entire society.
Frequently Asked Questions
Yes. The Artha Model shows how prosperity becomes a natural result of a business built on mission.
Why it works:
- Mission provides energy and focus
- Goodness (sattva) attracts the right clients
- Service creates value
- Connection with the Supreme provides wisdom
Result: Not a choice between mission and money, but their harmony.
Take the free diagnostic in the Artha App.
It will show:
- Your current level across 40 points
- Your personal strengths
- Business growth areas
- Personalized recommendations
It takes 15–20 minutes.
No. Artha Business is a professional business community based on universal spiritual and ethical principles.
We do NOT have:
- Mandatory rituals
- Requirements to change religion
- Isolation from society
- Transfer of property
- Personality cult
We DO have:
- Educational program
- Business tools
- Community of like-minded people
- Freedom of choice
Then the Business Impact track is for you — the same Artha Model, but without the spiritual dimension.
Business Impact:
- Focus on meaning and influence
- Conscious leadership
- Wholesome business (sattva)
- No religious context
What we provide:
- A proven model (40 points)
- An educational program (40 weeks)
- AI consultant 24/7
- Mentor support
- Community of practitioners
Results depend on:
- Your practice
- Regularity of working with the model
- Applying knowledge in your business
- Willingness to change
The Artha Model is not a replacement for practice, but a tool for integration.
How it works:
- Business becomes an extension of sadhana
- Every action — as service (bhakti)
- Work brings you closer to God, not further away
- AI consultant works 15 minutes a day
Result: Not two worlds (temple and office), but one path.
Your mission can become a business
What you love can make money
Business can be connected to God
Work can be a spiritual practice
Mission
(Dharma)
Goodness
(Sattva)
Connection to the Divine
(Yoga)
© 2026 Artha Business
Artha Business Yoga